Category Archives: Home selling tips

7 Ways To Derail Your Home Sale

Selling a home can be a challenging affair from pricing your home, cleaning, preparing the home for sale, to marketing, showings, negotiations and state required disclosures. All these items are extremely important and can be overwhelming. Whatever your reason for selling a house, you certainly want the sale to go smoothly, and take place as quickly as possible and of course you would like to realize the highest possible sales price. Make sure you don’t make these 7 mistakes. Just don’t do it!

1.Don’t take your own photos

The National Association of Realtors conducted a survey that determined homebuyers rate photos as the feature they use most when performing a home search online. Many won’t even look at a home that doesn’t have them. Even worse are online listings with poorly taken photos.

“Home sellers used to count on curb appeal to make a good first impression on potential buyers,” said HGTV. “Now, with 80 percent of homebuyers beginning their house search online, a home’s ‘pix appeal,’ or how good it looks in photos posted on the Internet, is taking over as the top way to impress buyers off the bat.”

And according to Adorama, Most listings with bad photos also have wording in the listing description like “Reduced”, “Priced to Sell”, and “Make an Offer”, all tell tell signs that the phone isn’t ringing off the hook. I’ve seen first hand how lousy listing photos can turn away potential buyers even if the home has everything they may be looking for. Professional quality photos are perhaps the most important ingredient for a successful sale when marketing a home.

Bad Photos actually taken from the MLS. Yes….agents actually put these photos online to market these homes.

Asking price $310,000
Asking price $310,000
Asking Price $229,900 Not sure what this agent was thinking?
Asking Price $229,900 Not sure what this agent was thinking? Yes… This is the way it was in the MLS (sideways)
I just don't know what to say here...
I just don’t know what to say here…
Cleaning up is good. Just do it before taking photos!
Cleaning up is good. Just do it before taking photos!


2. Don’t try to sell your home by yourself

87% of home buyers used an agent or Broker to purchase their home and that number has been consistently rising since 2001 when that number was just 69% according to the National Association of Realtors

Homes sold with a Realtor get a higher sales price: “The typical for sale by owner (FSBO) home sold for $210,000 compared to $249,000 for agent-assisted home sales,” said the NAR. Homes listed with a real estate agent also sell much sooner than FSBOs.

Selling a House FSBO

3. Don’t argue with your agent about price

What you feel like you should get for your home, what you currently owe on your home, and what you need out of your current home to purchase the next one are all irrelevant to your listing price.

It’s your Real Estate Agents job to research recent SOLD properties, the area, the market and competing listings in your area to come up with a smart pricing strategy and marketing plan to get your home SOLD

If you disagree with the listing price your agent recommends you may want to pay for a professional appraisal.

4. Don’t trust online home valuation sites Zillow as the authority on home values

In a nutshell, using Zillow (as well as Redfin and Trulia) to determine your home’s value, is dangerous, because their price estimates are off. And not by a little.

Zillow has copped to being off by 8% on their Zestimates®, but that doesn’t come close to the L.A. Times report that found Zestimates can be wrong by as much as 61% depending on the house and the location. A recent study found that their average Zestimate is off by $14,000.

5. Don’t follow prospective buyers around while they’re touring your house

Buyers hate this, plain and simple. If they have questions, they will ask. Shadowing them will only make them feel uncomfortable, which isn’t likely to result in a sale.

6. Don’t refuse to negotiate

If there’s one thing you can count on during a home sale, it’s that there’s going to be something to negotiate. Even if both parties immediately agree on the sales price, there could be issues that are uncovered during the inspection, or conflict surrounding the close of escrow and move-in dates. Your inflexibility could end up in a cancelled escrow.

7. Don’t ignore your agent’s request to fix up (or at least clean) your house

Staged homes sell faster and for more money. So do updated homes. But that doesn’t mean you have to shell out a bunch of money. Depending on the condition of your home, it could take as little as a good scrub down and a little decluttering to make your house shine.

Your agent will undoubtedly have suggestions to make your house more saleable. Listen to them. Even if it’s uncomfortable to hear that your house isn’t as tidy as it should be or that your décor style maybe isn’t what buyers are looking for, it’s in your best interest to make the recommended changes. If you want to sell your house, that is.

Home values in and around Jacksonville are on the rise! Get Your Homes Value

Mike & Cindy Jones, Jacksonville Realtors
Consider It SOLD!


Mike & Cindy Jones, Realtors
Changing Lives One Home At A Time
904 874-0422
Florida Homes Realty & Mortgage LLC

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